TVB Measuring for the Future of Media
In fall of 2021, I was invited to a Thought Leader panel on the future of digital and linear video measurement during the TVB Forward Virtual Conference. I had the opportunity to discuss audience based research, targeting, and attribution alongside other leading agencies and media partners.
Beet.TV Comscore Leadership Series
In late 2020, Comscore reached out to ask for my participation in a series that they were putting on in coordination with Beet.TV. We discussed trends, attribution, and advancements in long-form video, OTT, & Connected TV. In true 2020 fashion, the series was put on via Zoom interviews.
RAIN Digital Audio Advertising Summit
In summer of 2019, I was asked to speak on a panel at the House of Blues for the Radio and Internet News Advertising Summit. The topic of the panel was to discuss streaming audio, podcasting, and programmatic advertising. In the same way that connected televisions have changed how audiences consume video, smart speakers have expanded audio consumption to the connected home.
Spectrum Reach Digital Goes OTT
In February of 2019, I was invited to speak at the Harley Davidson Museum in Milwaukee on a Spectrum Reach panel. We discussed obstacles and advancements of the streaming video landscape as it continues to become more and more fragmented. As media companies have increased their OTT offerings, it can be an overwhelming space to navigate, and the purpose of this panel was to share some advice and direction on how to approach this emerging space.
Pinnacle Advertising Mentorship Program
I absolutely LOVE training and mentoring others, and I was fortunate enough to be a part of the first ever high school mentorship at Pinnacle Advertising in 2018. We had students from various high schools in the area come in for the day to learn about what we do. I think I may have even swayed a few of them to consider a career in media and advertising!
Choozle Backstage Client Panel
In 2018, I had the opportunity to fly out to Denver to speak on an agency panel at Choozle headquarters. The Choozle platform gives smaller agencies access to DSPs such as The Trade Desk, and I enjoyed sharing feedback on how to improve their current programmatic offerings.