Work Experience 👩‍💻

Basis Technologies

VP, Integrated Client Solutions (April 2023-Present)

  • Drove successful development and execution of deep strategic media planning for 10+ top-tier Basis clients focused on business outcomes, leading a high-performing team of Directors and Media Planners to achieve exceptional results

  • Led cross-functional collaboration across sales, analytics, planning, and buying teams to successfully guide the team through a multi-departmental reorganization

  • Strengthened client relationships by elevating client deliverables and comprehensive media measurement plans featuring detailed reporting and data analysis, leading to exceptional levels of client satisfaction and retention.

VP, Client & Media Services (January 2022-April 2023)

  • Generated new business opportunities and expanded Basis' client base by partnering with sales counterparts and providing media recommendations that led to successful campaigns and increased ROI.

  • Increased overall campaign performance by guiding campaign ad ops specialists, campaign performance analysts, and search and social team members to align objectives, strategies, and KPIs with client goals.

  • Optimized resource allocation and project prioritization by collaborating with peers across service teams to meet client timelines, resulting in improved client satisfaction and retention. Additionally, managed headcount to ensure team members had the necessary support to execute campaigns successfully.

Pinnacle Advertising

VP, Paid Media (March 2021-January 2022)

  • Successfully led the integration of the Scottsdale, Chicago, and San Francisco integrated media teams of 50+ employees, resulting in seamless operations and a boost in client satisfaction.

  • Implemented advanced training and streamlined processes that improved team efficiency and increased the agency's workload output, all while overseeing over $400 million in annual billings. Additionally, spearheaded the growth of the media team, expanding the talent pool and skill set of the organization

  • Collaborated closely with the Chief Operating Officer to negotiate agency contracts and participate in new business RFPs, resulting in increased profitability and the acquisition of new high-value clients.

Director, Media Buying (February 2019-March 2021)

  • Directed and coached a team of 15, delivering impactful annual reviews and providing digital and linear media training that boosted team performance and increased client satisfaction.

  • Spearheaded media strategy recommendations in client presentations and new business pitches, resulting in the acquisition of high-value clients and the expansion of the agency's media portfolio.

  • Innovated and expanded internal programmatic offerings and solutions, leading to a significant $4M annual increase in agency revenue, and positioning the organization as a leader in the industry.

Associate Director, Integrated Media (April 2018-February 2019)

  • Orchestrated the successful evaluation, implementation, and execution of traditional, digital, and programmatic media, leading to increased campaign effectiveness and a boost in client satisfaction.

  • Championed the training and development of the media team on the latest distribution, verification, and analytics tools, resulting in improved campaign performance and a reduction in manual errors.

  • Conducted in-depth analysis of emerging digital opportunities in the marketplace, broadening the agency's media mix and paving the way for new revenue streams.

Senior Media Buyer (May 2016-April 2018)

  • Successfully negotiated and evaluated annual premium video (CTV/OTT) and digital audio partnerships on behalf of the agency, securing high-value savings for clients.

  • Established a culture of training, mentorship, and growth within the media department, providing ongoing support and development opportunities.

  • Designed and implemented innovative solutions to streamline efficiency within the organization, reducing costs and increasing productivity

Media Buyer (March 2014-May 2016)

  • Maximized schedule performance for automotive and retail accounts and skillfully handled negotiations across multiple markets

  • Established a reputation as a market expert for the agency clients, leveraging daily communication with market media representatives to provide actionable insights that drove improved campaign performance

  • Provided invaluable historical market data and insight to the strategy team, resulting in the successful securing of high-profile market packages

Zenith Media

Negotiator, Media Buying (October 2012-March 2014)

  • Placed, negotiated, and posted annual broadcast schedules for high-profile clients across the automotive, financial, telecommunications and restaurant verticals with exceptional skill and attention to detail, resulting in a significant boost in brand recognition and revenue.

  • Collaborated seamlessly with print, digital, and merchandising teams to secure added value and fulfill market objectives.

  • Expertly evaluated market package opportunities to maximize branding potential and create long-lasting client partnerships.

Kelly Scott Madison

Assistant Media Negotiator (July 2010-October 2012)

  • Negotiated with stations to maintain exceptional client satisfaction for advertising campaigns on local TV, radio, and cable

  • Collaborated closely with the planning department to coordinate advertising campaigns and approve departmental submissions

  • Provided comprehensive training and mentorship to new hires on agency processes and procedures within the media department

RPA

Media Intern (January 2010-June 2010)

  • Assisted the media team by accurately converting invoices, evaluating makegoods, and updating company presentations

  • Proactively managed and followed up on discrepancies with clients through comprehensive marketing and media research, successfully resolving issues and ensuring timely billing

  • Analyzed projected quarterly ratings estimates for linear programming and entered negotiated rates.

Education 📚

Centro Basis Certification (2020)

Centro Institute

Google Analytics Certification (2020)

Google Academy

IAB Digital Buying & Planning Certification (2019)

IAB Interactive Advertising Bureau

Social Media Marketing Specialization (2017)

Northwestern University Medill

4 A’s Institute of Advanced Advertising Studies (2012)

Northwestern University Medill

Bachelor of Science in Marketing & Economics (2010)

University of Illinois at Chicago

Awards & Recognition 🏆

Never Settle Award (2017)

Pinnacle Advertising

Building Relationships Award (2016)

Pinnacle Advertising

Employee of the Year Nominee (2014)

Zenith Media

Employee of the Month (2013)

Zenith Media

Employee of the Quarter (2011)

Kelly Scott Madison